Google's Material Design has gone through multiple iterations since its introduction. It first launched with Android 5.0 and gave Google a coherent design language to apply to all of its products. The idea was simple: the pixels you interact with are like "Digital Paper" and have their own properties — they have physics, they adhere to certain rules, and it's something that should feel alive and delightful. Google's previous UI metaphor was the Minority Report-style Holo design that perhaps went a bit too far in terms of the digital techy aesthetic.
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