[The Next Web] Know the difference between story and argument to boost your presentations

Few words have more power – and baggage – than “story.” It describes everything from novels, movies, and TV shows to news reports, histories, and podcasts. In business, we love to borrow the power of “story,” even when it’s probably the wrong word choice. Often, we think we’re storytelling when, in fact, we’re arguing. We’re more like lawyers in the courthouse than old-fashioned storytellers glowing in front of a campfire.  Rather than tell a story, we use stories to back up our arguments. Stories supply evidence, emotion and imagery that a purely logical argument lacks.  Most of us do business…

This story continues at The Next Web

via The Next Web https://ift.tt/2lMkQbj