How Billboards Are Evolving to Track and Spy on You

If you read tech news, you’re probably well aware that companies are collecting a huge amount of your data: your ISPs are probably monitoring your internet connection, advertisers are collecting and collating everything they can, social networks develop profiles for you even if you don’t have an account, and all sorts of mobile metadata gets collected and analyzed by cell providers and the government. But there’s a new sort of collection that was rolled out recently, and it’s a bit more unnerving than the methods you’re probably used to. ClearChannel Outdoor is now helping advertisers track your movements on the street,...

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