[The Next Web] Olympic Committee may sue if brands use hashtags or images from Rio games


The Olympics are coming up, and everyone (except maybe the Russians) are hoping for big things from their national teams. But if companies tweet about it, there may be legal trouble. The United States Olympic Committee (USOC) is sending letters to companies that sponsor Olympic athletes warning them not to use the hashtags ‘#Rio2016’ or ‘#TeamUSA’. Sponsors are also encouraged to avoid using ‘Olympic,’ ‘Olympian’ and ‘Go for the gold’ as well as various other phrases, says ESPN. The reason for the USOC’s terse guidelines? Sponsors of athletes are not necessarily USOC or International Olympic Committe (IOC) sponsors. Unless a company has…

This story continues at The Next Web


via The Next Web http://ift.tt/2a0mYVv

Comments