Innovation is the key word of today’s startup culture. New businesses pop up every day, each providing solutions to make life easier for customers. Even existing corporations are seeing the value in these startups and partnering with them to address specific issues. The help desk is changing just as rapidly as the business environment, and startups need a firm grasp on new customer behaviors to provide the best support possible. One of the biggest changes to the business environment as a whole – and why startups need to pay attention to it – is the rise of the “Google It”…
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