[The Next Web] This man used a clever trick to find out what users really thought of his app

When Ami Ben David wanted to find out what users liked and disliked about his ‘WhatsApp for businesses‘ app Xros, he used a smart trick – he pretended to be a bot. In a world where many people are used to engaging with Slack’s automated ‘Slackbot,’ he created ‘Xrosbot’ – a ‘personal assistant’ that could answer questions about how to use the app. Aware that users may be too polite or reserved to tell a human everything that they liked and disliked, Ben David was careful to write his interactions in a ‘bot-like,’ clear and straightforward manner. He even went…

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