[The Next Web] Amazon’s grocery delivery deal doesn’t mean it wants to kill supermarkets

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It’s easy to think that when a company with the breadth of Amazon makes its first tentative moves into a particular sector, it’s the beginning of a long battle for already established businesses. Its latest case in point – in the UK at least – is a deal with national supermarket chain Morrisons that will see it delivering fresh and non-perishable goods through Amazon’s portal. However, contrary to what you might first think, the move pushes Amazon far closer to its ambitions of bringing you everything in your life, not being the supplier of everything in your life. The existing Pantry service in…

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