Each year, Google changes its search algorithm over 600 times. Each year, there are more updates than a year before. 2015 was a rollercoaster for marketers who were trying to keep up with Google… and we can expect much more yet to come in 2016. While many of these changes are minor, Google occasionally rolls out a major algorithmic update (such as the Hummingbird) that affects search results in significant ways. Is your SEO strategy up to scratch for 2016? This very question will be floating around the offices of many small to large businesses as we head into an…
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