[The Next Web] EU’s anti-piracy campaign led to 12% drop in ads on pirate sites

A few years back, the European Commission kicked off a campaign against ads on pirate sites in an effort to cut into their revenue streams — and it seems the strategy is working, according to newly surfaced data. The European Union’s executive arm has noticed a 12% drop in ads served per visit on sites known to infringe on intellectual property rights across Europe, TorrentFreak reports. The Commission revealed the findings in a new report documenting the progress of the campaign. Despite the decline in overall ads, though, data shows the number of branded advertising campaigns — ads attributed directly…

This story continues at The Next Web

via The Next Web https://ift.tt/2Ej39JD