Social media managers, aspiring influencers, and individual users are all seeking that winning combination of composition, lighting, color, and subject matter that will drive up likes, followers, and click-through rates on Instagram. But what is it that gets the perpetual scroller to stop in their digital tracks? We spoke with a neuroscientist, a top designer, and a visual psychologist to find out. What’s science got to do with it? In 2017 Dr. Tedi Asher became the first ‘neuroscientist in residence’ at the Peabody Essex Museum. She was hired by PEM to enhance the visitor experience by conducting research into influences…
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