In recent years it has become increasingly clear that public relations work is an important source of added value. This naturally also applies to startups: investors must be convinced, customers won, and strategic partners found. In addition to marketing, startups in particular also need a professional external image that builds and maintains sustainable relationships with all stakeholders and creates trust. At the same time, PR initially generates costs that are not directly offset by a monetary countervalue. PR work is long-term – in contrast to marketing, which tends to aim to increase sales in the short term. This makes it…
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