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Why We Knock on Wood (and Other Common Superstitions)

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[The Next Web] How Beatport hopes to become the home of electronic music

SFX Entertainment hopes to turn its subsidiary Beatport into the home of electronic music, its COO Greg Consiglio declared on stage at International Music Summit’s latest trade conference, IMS Ibiza. Talking to industry professionals attending the three-day event, he detailed plans to further integrate Beatport with other SFX activities, from festivals to brand partnerships and ticketing. As you may remember, SFX acquired Beatport in 2013 for a reported $50 million. At the time, Beatport was already a decade-old company, which had established itself as a popular destination for DJs, mostly through its online music store, which generated millions in revenue.… This story continues at The Next Web via The Next Web http://ift.tt/1Asamhl

[The Next Web] If Delta Air Lines wants to shoot itself in the foot, it has every right to do so

TripAdvisor, Hipmunk and a nearly a dozen more travel sites can no longer display Delta Air Lines’ flight scehdules and fares, as the carrier has cut off their access to its data, reports The Wall Street Journal. Delta said it “reserves the right to determine who it does business with, and where and how its information is displayed.” The company added that it would “continue partnering with a limited, but responsive and adaptable group of online retailers.” Obviously, some users of fare comparison sites will lose out — but so will Delta and any other airline that follows suit. Whether… This story continues at The Next Web via The Next Web http://ift.tt/1R5O8Gm

[The Next Web] Why hybrid messaging can build a connection with audiences

This post was brought to you by CM Telecom , a leading global mobile service company for messaging and payments. Reach the right audience, with the right message, at the right times in their buying journeys—that’s the marketer’s mantra. With the proliferation of brand communication channels, however, this process is easier to explain then execute. The biggest challenge is that audience attention spans are fleeting. Focused on multiple communication channels through text message, email and social media, consumers are spread thin between platforms, use cases, constant streams of information. Brands have no choice but to adapt and to simplify communication with target audiences. That’s where hybrid messaging—the ability to combine channels like push notifications, voice and SMS—comes in. “Hybrid messaging… This story continues at The Next Web via The Next Web http://ift.tt/1KZChX0

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