[The Next Web] Lyft made annoying car alarms into a slightly less annoying version of ‘Despacito’

Hijacking big events for viral success is one of the most well-worn sections of the marketing playbook. Effective and often entertaining, there’s no better way to get your brand in front of millions than by piggybacking on an even bigger brand. Oreo, for example, was the toast of the marketing world after its now-infamous tweet when the lights went out at Super Bowl XLVII. Power out? No problem. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013 Lyft, no doubt vying for similar success, pulled a creative stunt of its own this week by hijacking the buzz surrounding the Grammys. The…

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