I’ve seen many advertising techniques come in and out of favor in the e-commerce world, but one tactic has remained consistently popular: AdWords. But while AdWords can be extremely effective, it can also prove quite costly if you don’t know what you’re doing. In 2017, P&G cut $100 million from its digital marketing budget because they weren’t getting the desired results from their campaigns. While there may have been multiple factors keeping their ads from being effective, I’ve found that most small businesses that don’t get good AdWords results often have the same root problem. Bad copy. Just like in…
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