[The Next Web] Your ultimate guide to GIFs: How to create them, when to use them and why they’re essential for marketing

GIFs are great. And they’re everywhere. We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF. And what’s more, we’ve found GIFs get great results! GIFs in tweets are one of our top tips for more Twitter engagement. One of our most popular transactional emails we send to customers features a GIF. Want to know how to create GIFs yourself? And know when and where to share them? We’ve collected all the best tools, tips, and tricks…

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