Chutzpah, pluck, or just blind faith in your creative idea – whatever you call it, self-confidence is essential if you’re going to put your writing out there. But confidence alone won’t mean your idea will see the light of day – you need it in just the right amounts. In the early 1900s the industrialist Sakichi Toyoda developed the concept of the Five Whys – an iterative process of asking a series of ‘why’ questions with the objective of finding the root cause of a problem. It was a process car giant Toyota successfully used to weed out faults and problems…
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