Customers aren’t just shoppers anymore. Their value is so much more than just a sale. Customers are becoming powerful brand advocates for brands, and as their involvement grows, so does the number of ways they can contribute. Whether customer content marketing, participatory commerce, social conversations, or crowdsourced product ideas, innovative brands are finding ways to engage with and create conversations with customers. We asked top industry experts why they think customer contribution is crucial for the future of e-commerce. Here’s what they had to say: “As this happens, the power of the customer base in the company will continue to…
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