[The Next Web] The real reason why 4-inch phones are back in fashion

Last week, Apple unveiled the newest iteration of the iPhone, a product line that accounts for two thirds of the company’s revenue: the iPhone 5SE. Unlike previous announcements, in which Apple has steadily increased the size of its phones, it went smaller. Not only did the company go smaller, it also recycled the chassis of an older model, the iPhone 5. A week later, pre-order figures emerged from China – with more than three million of the handsets purchased before the phone hit the shelves according to CNBC.  With China becoming increasingly important to Apple’s bottom-line, this is a good…

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