Creating a home page is momentous for any business. You spend weeks carefully crafting every line of copy, every image, every color, every icon. Agencies are hired, opinions are gathered, and budgets are obliterated. This is your brand we’re talking about, right? Everything is on the line. Except it’s not. If you look at how the home pages of successful, growing businesses have evolved, you’ll notice they seem to follow a process — one that’s able to successfully navigate the tension between trying to get customers as quickly as possible and trying to build a brand. How you use your…
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