Paul Malicki is the global CMO of Easy Taxi and is based in Sao Paulo, Brazil. Early in my adventure in startups, I nurtured a young tech company. At the time, the company was run out of a garage. This same company would eventually become a million dollar revenue business with global operations. Yet, the rationale behind the existence of such an ‘abstract’ microeconomic model has never been questioned and the inflow of capital to the industry has continued ever since. Although more than 20 years has passed since companies like Apple or Netscape set the standards for startup expansion,…
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