[The Next Web] IDC: Apple’s iPad fell to 33.8% tablet share in Q4 2013, Samsung took second with 18.8%, Amazon third with 7.6%



The tablet market is still growing, but the rate is beginning to slow down. Q4 2013 saw 76.9 million units ship worldwide, up from 60 million the same quarter last year. Apple’s iPad once again took first place, although it dropped to 33.8 percent market share, while Samsung grew its share to 18.8 percent to keep second place. Amazon fell to 5.8 percent share but managed to maintain third place, Asus held steady in fourth at 5.1 percent share, and Lenovo jumped to 3.4 percent.


The latest estimates come from IDC, which says the tablet market grew 28.2 percent year-over-year. In short, the iPad’s loss was more or less equivalent to the gain for Android tablets (IDC didn’t even mention Windows tablets):


idc tablets q4 2013 IDC: Apples iPad fell to 33.8% tablet share in Q4 2013, Samsung took second with 18.8%, Amazon third with 7.6%


IDC attributes Apple’s share losses to continued success from competitors both large and small, causing it to “only” ship 26 million tablets in the quarter. While the quarter represented the company’s most successful on record, iPad shipments grew 13.5 percent year-over-year, which was well below the industry average.


More to follow.







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