[The Next Web] Facebook opens up its social TV data for the first time in partnership with Second Sync analytics firm

Facebook today announced a partnership with UK-based social TV analytics company Second Sync in Miami. The two companies will work together to help marketers understand how people are using the social network to talk about topics such as TV.

The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time. In two weeks, Second Sync plans to share initial results in a white paper with a full analysis of how people are using Facebook to engage with TV.

Everyone is aware Facebook has a huge amount of data on its hundreds of millions of users, much of which contains useful information to businesses. The challenge, however, is to share this with companies willing to analyze it, without releasing information about the users themselves.

Facebook clearly believes it has solved the problem with its SecondSync partnership, at least when it comes to TV. The discussions on the social network will be aggregated and anonymized to protect user privacy.

More to follow.

via The Next Web http://ift.tt/1ebukB5