[The Next Web] Facebook is tweaking its News Feed algorithm to depend more on feedback, show fewer ads users report or hide

Facebook today announced it is tweaking its News Feed algorithm to show fewer annoying and irrelevant ads. Specifically, the company says it is placing more emphasis on user feedback, including how often people report or hide an ad.

The company says these “updates” will improve the relevance and quality of the ads people see. Unsurprisingly, it argues this is good for both users as well as marketers and advertisers.

The former group should see ads that are “increasingly relevant” and fewer ads that “they might not be interested in.” The latter group will meanwhile benefit as their ads will be shown to the people who “might want to see them the most.”

More to follow.

via The Next Web http://feedproxy.google.com/~r/TheNextWeb/~3/KPrtPH8vx0U/